Product name
Aveda Men Pure‑Formance Grooming Clay Hair Wax — 75 ml (1 unit)
Typical ingredients (typical/expected)
Water (Aqua) or solvent base (may be low‑water formula)
Film‑forming / texturizing agents: Beeswax, Cetearyl Alcohol, Microcrystalline Wax, Bentonite or Kaolin Clay — provide hold, texture, and matte finish
Styling polymers: VP/VA Copolymer, Acrylates Copolymer (possible) — help set hair and maintain style
Emollients / conditioning agents: Caprylic/Capric Triglyceride, Dimethicone, Isopropyl Myristate — smooth hair and reduce tackiness
Natural botanical extracts (Aveda signature): Rosemary Leaf Extract, Lavender Extract, Chamomile, Citrus, or other plant extracts — provide scent and scalp/hair benefits
Fragrance (Parfum) — Aveda products typically contain a plant‑derived aromatic blend
Thickeners / stabilizers: Carbomer, Xanthan Gum, Glyceryl Stearate — maintain texture
Preservatives & antioxidants: Phenoxyethanol, Ethylhexylglycerin, Tocopherol (Vitamin E) — ensure stability and safety
Clay/mineral: Bentonite, Kaolin — absorb excess oil and create matte texture
Product purpose
A grooming clay/wax designed to style hair with a strong, flexible hold and matte finish while providing texture and light conditioning. Often formulated with botanical extracts for scent and hair care benefits.
Directions for use
Take a small amount (pea‑sized to medium depending on hair length) and warm between palms until pliable.
Work through dry or slightly damp hair, distributing evenly from roots to tips. Style with fingers or comb as desired. Add more product for stronger hold or texture.
Wash out with shampoo.
Net volume
75 ml (1 unit)
