A straightforward, nontechnical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightlyfocused introduction to machine learning, written specifically for marketing professionals.
This book will not teach you to be a data scientistbut it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively.
Data and analytics have become table stakes in modern marketing, but the field is everevolving with data scientists continually developing new algorithmswhere does that leave you?
How can marketers use the latest data science developments to their advantage?
This book walks you through the "needtoknow" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
Simple illustrations clarify complex concepts, and case studies show how realworld companies are taking the next leap forward.
Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focuseduse applications Help your company gain a competitive advantage by leveraging leadingedge technology in marketing Marketing and data science are two fastmoving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward.
Artificial Intelligence and Machine Learning provide a datadriven basis for more robust and intenselytargeted marketing strategiesand companies that effectively utilize these latest tools will reap the benefit in the marketplace.
Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
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